I don’t know whether to laugh or cry. As someone who has been making a full time living online for several years it always saddens me to see people get taken advantage of and not fulfilling their dreams of making money online. The sad thing is, it is partly their own fault. The truth is that internet marketing success can be had by anyone, as long as they avoid some basic mistakes.

It’s easy to set aside your normal common sense when you are desperate, and to tell you the truth, that is what many companies count on. They thrive on taking advantage of desperate and / or greedy people.

If you keep your common sense intact and let it guide you, you can achieve internet marketing success much more quickly and with a lot less hand wringing.

Here is what I mean (oh, and by the way, I made all of these mistakes myself so I know what I’m talking about):

1. Before you start to build your online business, make sure you head is in the right place. If you have a car payment or a house payment due in a few weeks and you think you are going to make enough money with your new online business in that time to pay it, think again.

If that is where you are at you would be better off trying to find another job. You see, building a business online is faster, cheaper and easier than most anything you could do offline. But, that does not mean it is fast, cheap or easy. It will take time, effort and a little money.

If you go into it in the wrong mindset (the idea you can get something for nothing) the only thing you will accomplish is to make someone else rich. You will end up buying a ton of products that are making wild claims about how much you can make and you won’t make any money, you will only spend money.

2. You must also accept the idea that you will need to learn some basic skills to be successful online. It’s not hard, but you can’t go in totally blind with no idea of how it all works and expect to build a business. You would never do that with an offline business, would you?

3. You have to be willing to allow it to take time. I know, we live in a world where we expect everything to happen quickly but it will take time. How much time? I can’t tell you, it will depend on how much time you can devote to your business and how quickly you grasp some basic skills.

I would say, though, that if you take some time to learn some basic skills, say about a month, and you take the time to put those skills to work, say another month or two, you should be able to be making some consistent money at that point.

You probably won’t be rich and you may not even be making enough to quit your job yet, but you should be able to see that the method works and it is within reach. Even a few hundred extra dollars will help most people out.

These simple tips will help you achieve internet marketing success much quicker and with less pain.


Working together for a better tomorrow
Tom theToolman CEO
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Making a six figure income seems to be the goal for many an online business people but what exactly do you have to do to achieve such an awesome result? Is it even possible? Yes, it is possible and many people have done that very thing. They did it with a completely mapped out internet marketing strategy. The biggest danger some people run into is they forget to treat it like what it really is, a business that will take time and patience to grow.

The lure of a five or six figure income can make people react so out of character and irresponsibly. It can make them do things they wouldn’t normally do. It’s just weird. If you really want to make that much money online your best bet is to throw out everything you think you know about the internet and start from scratch with your own internet marketing strategy. Having a good strategy is half the battle.

For one thing, do not think that there is any system or technique that will make it happen quickly. Of course, the term ‘quickly’ can be somewhat deceptive. How quick is quick? Most off line businesses don’t even expect to be profitable for at least the first year and maybe even longer if they have invested a lot of money into buying a building.

Online, your most important job will be to find the best ways to get people to your website. This is called getting traffic. There are hundreds of ways you can go about doing this and lots of them are free to do. You just need to learn the methods, and you will need to invest some time to test and tweak the methods you choose to get the maximum benefit.

When you get to the point that you know how to use a certain technique and you know that it will work, the sky is pretty much the limit. You can then start promoting several products at one time. The more products you can successfully promote the more money you can make.

I think it is pretty easy to see how much potential this can have. When I say that you can make as much money as you want online, I mean it. As long as you do it consistently, treat it like a business, don’t expect something for nothing, and are willing to learn as you go, a huge income is practically guaranteed.

By following an internet marketing strategy your extra income is well within reach. Just do yourself a favor and stay away from the products and systems that promise you can make tens of thousands of dollars in your first month. You can make that kind of money but usually not in the first month. What they do not tell you is that it will have the same learning curve as any other system. So, find a good system, learn it, work it, give it time to develop, and you will get there.


Working together for a better tomorrow
Tom theToolman CEO
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Internet Marketing Strategy-Tips To Follow When Starting

Starting an online business is a great way to attain the financial freedom you desire. Owning your own online business allows you to work when you want and where you want. It gives you the flexibility to live your life and the money needed to enjoy it. However it is not all that easy to get your business up and running.

This is why you need an internet marketing strategy to help you get yourself going. But trying to formulate this strategy can be difficult as you may not know where exactly you need to begin. To help with this there are several tips you can follow.

1. Understand that this is a business. This is the first thing you need to wrap your head around before you really get going. This is not some get rich quick scheme, it will not make you money over night. You need to be prepared to consistently work at your business for months before you start seeing a return. If you can not see yourself doing this, then you may as well quit right now and save yourself the hassle.

2. Do research. If you are willing to put in the time and effort needed, then your next step in your internet marketing strategy is to do research on the niche or product you are trying to promote or sell. Knowledge is power so knowing all there is to know is important.

3. Organization is key. Make yourself a set schedule on when you will work, how long you will work, and follow it. As I have stated above this is a real business so you need to treat it as such and take it seriously. Give yourself a monday through friday work week, spend a couple hours every day working at your business. If you just poke at it with a stick it will not grow.

4. Do not hesitate to ask questions. There are tons of forums and other places where the experts offer their knowledge to newbies to help them get going. However it may seem intimidating or embarrassing to ask for help. Do not let any of those fears dissuade you. If you need help then ask, better to ask questions then to let your business fail after all.

5. Avoid trying to reinvent the wheel. It may seem like a good idea to try and come up with your own methods, to be unique and stand out. However sometimes simply going with the flow is best. The experts out there have figured out what works and what does not. So instead of trying to figure this out for yourself, just use their knowledge and use the strategies that are proven to work.

These tips are not the be all end all of making an internet marketing strategy however they can give you an idea of what exactly is needed and can lay the foundation for you. If you follow these tips and stick to your work then your business will generate all the money you could need and allow you the freedom you want.


Working together for a better tomorrow
Tom theToolman CEO
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Internet Marketing Statistics-Dont Just Slap Ads On Your Website

Promoting your business online entails much more than just slapping ads on any website that will take your money for doing so. For example, it’s good to remember that your business does not exist in a vacuum. This means you will interact with other people and you will also have to be aware of your competition. That’s why internet marketing statistics can help your business in several ways.

"Internet marketing statistics" can refer to general numbers, such as the total number of people operating an online business; or it can refer to your personal numbers, such as the number of people who visit your website.

The more numbers you track in relation to your business, the more areas you will have in which you can improve. There is virtually no end to how much better your internet marketing could be if you keep an eye on the statistics related to it. Apart from how many people are visiting your site, you can look at where they’re coming from, what search terms they use to find your site, how long they stay on your site, which links they click, what browser they use, when they sign up for your e-mail list, how many of your messages get opened, and the list goes on.

Once you have established a baseline for these numbers, you can start doing things to improve them. However, you shouldn’t make a lot of changes at once. If you do, then there is no way of knowing for sure which changes brought about your results; good or bad.

Let’s say you place an ad in an online newsletter and you get 100 sales as a result. You look at your internet marketing statistics and see that 500 people clicked on the link. So, you decide to run the same ad again, with one exception. This time you’re going to change the wording of the ad slightly. After the next issue goes out you notice that only 400 people clicked the ad, but 150 made a purchase. With that information you can see that the first ad caused more clicks, and the second ad led to a higher percentage of purchases. So, you run the ad again, but you change the wording yet again, hoping to combine the strong points of the previous two messages. This time you get 600 clicks and 350 people buy.

Of course the above is only one small example, but it shows the importance of keeping track of your numbers. You can apply the same principle to all areas of your business that can be quantified in some way. The only things you shouldn’t do are guess and assume. People that do this tend to have unsuccessful businesses, which is a shame. Either way, there is no need for you to make guesses and assumptions when you understand how the power of internet marketing statistics can improve your bottom line.


Working together for a better tomorrow
Tom theToolman CEO
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Internet Marketing Solutions-Beat This Economy

With the way the economy is going, people all over america are looking for ways to get more money and make ends meet. This often leads them to the internet in search of a good stream of income. Working on the internet can be an answer to your financial woes if you have the patience and discipline to work at it.

Most people who turn to the internet have unrealistic expectations, and think they will get rich overnight. This is not the case, and in fact it can take months of a lot of time and work. However once you find the internet marketing solutions for your business and get it set up, it can be fairly easy to maintain, requiring only minimal effort.

The hard part is getting it to that point and that is where most people fail. In order to help you overcome these hurdles there are five tips to help you with your work.

1. Set specific work hours. A famous perk of working from home is the ability to set your own hours, work whenever you feel like it. And if you are able to do that, then more power to you. However most of us require a little more structure in our work if we actually plan on doing anything. To this end you should try to set a specific time each day where you will sit down and work.

2. Find a work space. Another internet marketing solutions is to find a spot in your house that you can use only for work. Whether it is a spare room that you can turn into an officer, or just a corner in one of the less visited rooms. Somewhere quiet where you can focus on your work is important.

3. Necessary tools. Working online means you do not require much in the way of real world assets. In most cases all you really need is your computer. However there are a lot of online assets that you can make use of to help with your work. Regardless of your niche there is likely software programs out there to help you out, making use of these can really boost your productivity.

4. Connect with like minded individuals. Regardless of the niche you are in, there are other people out there working on the same, or similar niche. Connecting with these people can be a great benefit as you can ask them for help on things you do not understand, and maybe offer your own expertise as well. Getting new perspectives and ideas is important in growing your business.

5. Maintain your health. While not really internet marketing solutions it is still important to watch over yourself. You are the engine behind your business so you need to keep yourself up and running. As well, the nature of working online means you will be spending a lot of time stuck in a chair in front of your monitor. You need to make sure to take breaks as needed and to get out and stretch your legs.


Working together for a better tomorrow
Tom theToolman CEO
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If you have a business, the internet is a great way to advertise that business. Whether your business is online or off line you can find a great internet marketing solution to increase sales. Once you gain the knowledge of marketing in the online world, the sky is the limit to yielding significant returns.

These days, it is a must to have a website for your business. It can’t just be something for someone to go look at either you must optimize your website so that it works for you. Just like placing ads in the paper or in the phone book, your website must appeal to your customers and make them want to buy from you.

Keywords are another great internet marketing solution. If you optimize your site with the keywords that people are using to search for your type of product or service then the search engines will like your site and place you higher on their results pages so you are visible to the public. Just be careful not to overuse those specific keywords on your site or in your articles.

This is called keyword stuffing, or keyword spamming, and the search engines do not like this. They will boot you off or lower your rank and then you will not get any visitors to your site or make any sales. Play by the rules and you will have all the customers you want or need. Don’t play by the rules and you will need a lot more than customers to get back on the leading search engine results pages.

Learn how to host your own blog. This is a great way to directly advertise your product or service and you can get feedback from the people who buy from you. With regular postings you can keep your customers coming back, if the information you provide is quality content. You have to keep them interested. You can also put backlinks in that take your readers directly to your website when they want to buy something. This is a great way to stay solid in the search engine rankings.

As an online business person you want to be as up close and personal with your customers as you can be, right? Why not learn how to increase your online presence by using the social networking sites? You can offer discounts to your "friends" and can easily let everyone know when you have a new product or service coming out that they may want to try. You can put a link directing your customers to your website here, too.

The more exposure you have online, the more people will think they "know" you and when someone knows you they can begin to trust you. Using video will let them see your face and when they can identify with you they will more likely buy from you. If you embed your site with a short video about what product or service you offer you can personally invite customers to try that product or service. What an awesome internet marketing solution.


Working together for a better tomorrow
Tom theToolman CEO
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Internet Marketing Site-Working From Home Opportunity

Working from home is a great way to make a lot of money and attain the financial freedom you desire. No longer will you have to worry about debt collectors. No longer will you have to worry about going paycheck to paycheck, or being unable to pay your bills. All you need is an internet marketing site to get all the money you could want.

However as nice as that all sounds, it will not just happen overnight. Starting an online business means you are starting a business, it will require a lot of time and work to get it up and off the ground. Getting it running is the hard part, once it is going it is fairly easy to maintain.

So to get to that point, there are several tips to help you in building up your internet business.

1. Set up a schedule. While we like to think that an internet business will provide us freedom to work whenever we want, we really shouldn’t. Some people have the discipline to work whenever they feel like it. However most of us do not, so setting up a schedule and deciding when we will work is important. By deciding when we will work we can plan our day around that and more easily get into it. As well it will help build a habit.

2. Find a work area. When working on your internet marketing site it is important to have the right atmosphere and mindset. Finding a nice quiet place in your home where you can get to work allows you to filter out distractions and concentrate on the tasks at hand. As well, by having a specific area for working it can help get you in the right mood, knowing that when you are there it is work time.

3. Necessary tools. There are a lot of software out there to help you in building up and managing your business. Downloading these and making use of them is a great way to help you out and make your job a little easier. Automating wherever possible is a good idea, so if you can do it, then do it and save yourself the hassle of doing it yourself.

4. Connect with others. With the vastness of the internet, you are not alone in your niche. There are others out there who are getting their own businesses off the ground, and those who have already succeeded. Connecting with these people allows you to bounce ideas off your peers, ask for help from those who have already succeeded, and to give help when you can.

5. Maintain your health. This may seem out of place when dealing with your internet marketing site but you have to remember that unlike a conventional business, you have nobody else to rely on. Taking a sick day from work does not hurt anything because there are others there to pick up the slack, but with your internet business you are alone, so if you become sick or injured it can greatly effect your business.


Working together for a better tomorrow
Tom theToolman CEO
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Internet Marketing Servics-Realistically Gain Financial Freedom

Working on the internet is a way for people to realistically gain the financial freedom they have sought after. The ability to use your computer to access the ever expanding internet community and offer your product to potentially millions of people allows for you to get the most out of your work.

As well, when working with internet marketing servics you can set up your business with virtually no cost and can get it moving with only minor effort. That being said, there are some tips to help maximize your time working on the internet.

1. Set work hours. One of the perks of working from home is that you can set your own hours, however some people take this a bit too far, working on a whim. And while that can work for some people, most require a little more rigid structure to help them stay focused. As such setting up a specific time for when you will work each day is important. That way you know when you will be working and can plan your day accordingly.

2. A designated work or office space. Having a set location where you can sit down and do your work is important for your productivity. Depending on your situation at home, such as having a family, it can be easy to get distracted if you try working in a high traffic area of the house. But even without that, it is a mind game. You want a set location where you can work on your internet marketing servics. That way when you enter that area, you know it is time to work.

3. Necessary tools. Working on the internet can mitigate most of the actual physical tools needed, most of the time only being the actual computer itself. However there are a lot of software programs out there that are designed to help you with your work, and using these can be a great way to boost your productivity and in some circumstances may be required, ensuring you have these tools before you get to work is important.

4. Do not hesitate to ask for help. The internet is a big place and regardless of your niche, there are others out there working on the same thing. Do not hesitate to make contact with these people, ask questions, get help. It is advised that you join a forum for your niche where people share ideas and help one another out when needed.

5. Maintain your health. The most important part of internet marketing servics is making sure you remain in tip top shape. You are the driving force behind your business so if something happens to you, your business suffers. This coupled with the fact that you will be spending a lot of time stuck in a chair in front of your computer means it is easy to lose track of yourself.

Make sure to take breaks as needed and do not overwork yourself. Sitting in front of your monitor all day ever day does not do you any good, so try to get some exercise and do not let your work interfere with your health.


Working together for a better tomorrow
Tom theToolman CEO
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There are many methods for making money online. One of the best methods, and easiest to learn and start, is affiliate marketing. This is a referral based business where the affiliate will refer people to a specific product on a specific site and if they buy, the affiliate will get a commission. Using an internet marketing review site is a good approach.

An internet marketing review site is simply an affiliate marketing model where the affiliate puts up a site, or puts multiple product reviews on one site, and does reviews of popular products that are sold online.

To get the most out of this method you will need to target your product and craft your review carefully.

You have two options: you can do one site per product or you can have a generic domain name site for a niche and then review several products on that site

If you go with the one product site you will want to get a domain name that is related to that product, ideally the product name plus the word "review". This will already give you a jump start in your traffic.

Just do some keyword research to find a good domain name. Once you’ve done that you can then spend some time building traffic to that site as well as tweaking it to maximize your conversions.

It doesn’t do you any good to get a ton of traffic if no one is actually making a purchase. You need to look at the amount of traffic you get as well as the conversions you are getting and optimize both for your maximum commissions.

When you write your reviews it is best if you actually get the product. That way you can provide an in depth and honest review. But for many new marketers, they are simply unable to afford the products. If that is the case for you than you will have to spend some time finding as much (objective) information on the product as possible.

When writing your review make sure you make it sound like a review and not just an advertisement. To accomplish that you will want to point out some bad aspects of the product. No product or service is perfect, there is always at least one aspect that doesn’t meet someone’s expectations. Point that out.

I know that may sound weird, after all you are trying to get people to buy the product. But pointing out some minor flaw is the best way to make your review ring true with your website visitors. Ultimately, that is what you want to do: provide an honest overview of the product so people can determine whether or not the product makes sense for them.

This is a great way to maximize your affiliate commissions. As long as the reviews you write are honest and don’t sound like one long sales pitch, the method has worked well and will most likely continue to work well for a long time to come. People online want someone to cut through the hype and garbage for them, that someone could be you.

Using the internet marketing review style approach to your affiliate marketing business is a proven model. Just take a little time and perfect it and you will have nice big commission checks month after month.


Working together for a better tomorrow
Tom theToolman CEO
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Internet marketing promotion goes a lot deeper than simply building a website. Sure you can build one but if no one knows it is there than it will not benefit you at all. You have to get the word out and with the millions of websites out there and competition being as stiff as it is, your website must be optimized to the hilt so your customers find you and not someone else with the same product.

If your budget allows, get yourself a good internet marketing promotion tool. With these tools you can learn all about marketing strategies and analyzing techniques to track who is actually visiting your website and how your website is functioning. There are many of these tools available, you just have to find the one that will work best for you.

Do not overwhelm yourself by trying to look at too many though, pick three that sound good and then learn all you can about them. If one of them is what you are looking for then use that one. If not move on to three more and make your choice. Just do your homework. Your livelihood depends on it.

Ok, so, you put up a website months ago and you are just not getting the conversions, or sales, you expected. This usually means that there is a problem with your website. One key to getting the conversions you want is to have a well-designed, user friendly website. It could be just a matter of the font size you chose to use or the color of the background.

These are simple, easy fixes but they are all important to show that you know what you are talking about. Grammar and spelling are important as well. If you use incorrect grammar and spelling anyone who visits your site will be immediately turned off because of it. Make sure you proofread your sales page and correct anything that is wrong. You know what you want to say so say it with the correct spelling and grammar.

Did you know that you can test your website? You sure can. It is a good idea to test your website to see how it is faring on the search engines. There are several browsers and operating systems and depending what combination your visitors are using they may not see your website the way you do. The font size, layout, and colors may be different so they may see something totally different than what you have created. Testing your website on all the browsers will help you make sure everyone is seeing what you are offering correctly.

Good keyword research is also important. You want to try to find keywords that have a decent amount of searches every month but do not have a lot of competition. This can be a time consuming process, however. You will need a good keyword search tool and a few hours to spend looking.

When you find keywords related to your product or service then just keep a Notepad file open so you can keep track of them. You might get lucky and find a little nugget that no one else is using. If you do then this little nugget will be as good as gold to your bottom line. Do not just stop there keep up with the changing times and spend some time each week or month looking for additional keywords to use on your site.

Internet marketing promotion needs to be consistent. Keeping your website interesting and up-to-date is key. Do not ever stop learning. The more you know the easier it will be to make changes and tweak your website to keep it on top of the search engine results pages.


Working together for a better tomorrow
Tom theToolman CEO
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